Hi, I’m Steve Goodman, the owner and main writer here at Flerra.com.

As a dedicated dog caretaker, I’ve had the joy of looking after countless pups, including my own two amazing dogs, Max and Luna. Over the years, I’ve learned that caring for dogs is a rewarding yet sometimes challenging experience. From handling common health concerns to managing behavior issues, it’s clear that having dogs is an adventure that comes with both heartwarming moments and unexpected hurdles.

Dog care can be expensive—especially when you have dogs like Max and Luna, who are power chewers. After spending way too much on “indestructible” toys that didn’t last, I realized that there are more affordable, creative ways to keep dogs entertained and happy. That’s when I became passionate about dog enrichment.

I’m focused on sharing low-cost or no-cost enrichment ideas that go beyond just toys. Whether your dog loves training, puzzles, or outdoor play, there’s an option for every pup, and I’m here to provide alternatives that work for different personalities and energy levels.

When I’m not busy with dog care, you’ll often find me tackling home projects, staying active, or spending time with our other pets, including a vivarium, aquarium, and our adventurous cat, Charlie.

My goal with this site is to share what I’ve learned as a caretaker and dog lover, helping others create enriching, happy lives for their pups while keeping costs down. Every dog is unique, and I’m here to help you find what works best for yours.